4Summers (client work)
Product: 4Summers line of sunglasses.
Challenge: To create community for those suffering from visual snow syndrome (VSS) and promote the brand as a solution.
Insight: Sunglasses help block out visual disturbances.
Strategy: Create content that focuses on telling the founder’s experience with the condition and write social copy that plays with common slang to promote the brand’s mission to find a cure for VSS.
Proposition: Let’s throw shade at VSS.
My Tasks: Schedule content across all platforms, content ideation, content strategy, video editing in Final Cut Pro and Capcut, and writing social copy.
Instagram: 4summers.life | TikTok: @4summers.life | Youtube: 4Summers
Project Highlights
Background:
In preparation for the official brand launch in June, our goal was to build brand awareness and create a buzz around the upcoming release. We aimed to increase visibility, engage potential customers, and generate excitement through social media platforms. To do this, we developed a robust content strategy that included posting multiple times a day across Instagram, TikTok, and YouTube, focusing on creating original content that resonated with our target audience.
My Role:
As part of the social media management team, I was responsible for creating and executing the social media content strategy. This involved editing videos, scheduling posts, writing captions, and monitoring engagement across the platforms.
Results:
