Product: Dfackto’s line of outdoor cookware.

Challenge: to write social copy that aligned with the brand’s image and TOV.

Insight: Barbecuers need rugged and durable cookingware, even though they are only cooking in their backyards.

Strategy: Showcase products in a variety of settings and build relationships with influencers in the barbecue niche.

Proposition: Rugged knives > Regular knives

My tasks: write social copy, schedule content, build relationships with influencers, interact with followers, cold outreach, host competitions to grow brand recognition, collect UGC, and create content in Canva.