Product: The Emojipedia app

Challenge: To write an an interactive email targeting Gen Z that promote’s World Emoji Day and inspires readers to download the Emojipedia app.

Insight: We use emojis everyday but we rarely stop and think about how they help us express ourselves in sad 😪 or silly ways 😜.

Strategy: To write an email showcasing some of the favorite ways Gen Z has used emojis and that gives the emoji family a personality by offering ways to celebrate them.

Proposition: You’re invited to their party.