Product: Artificial Client is an AI that offers feedback on work from three different client personas. The feedback is meant to be funny and a comfortable first step for young professionals/creatives that are nervous that AI will replace them.

Challenge: To infuse the projects with the idea of getting “roasted” by AI.

Insight: Most people fear AI because they think it will replace them but they rarely consider that it could actually make their jobs easier.

Strategy: The projects will achieve the objective by framing Artificial Client as something that will SAVE your job, NOT take it.

Proposition: Use AI or lose your job.