Client: Scott 4 Summers – A creator passionate about building an inclusive community for those with Visual Snow Syndrome (VSS) while promoting his music and upcoming sunglasses company.

Challenge: The goal is to foster a supportive community for people suffering from Visual Snow Syndrome (VSS), an under-recognized condition. Scott’s music, which spans both VSS-related and unrelated tracks, needs to create a bridge between those affected by VSS and a wider audience, while ensuring his brand remains connected to the condition and his broader fanbase.

Insight: People with VSS often feel isolated due to the lack of awareness surrounding the condition. They seek validation and support but are often left with little community or resources. By integrating VSS into Scott’s brand story and music, we can create a space where these individuals feel seen, understood, and supported, while also expanding Scott’s appeal to those who do not suffer from VSS.

Strategy:

• Educational Content: Create content that educates and normalizes VSS, highlighting how Scott's music and sunglasses can provide comfort and relief.

• Engaging Content: Develop relatable memes for his general music, resonating with a wide audience.

• Sunglasses Integration: Share Scott’s purpose for his sunglasses company, which is to raise funds for VSS research, helping to find better treatment options or a cure for the condition.

My Tasks: Content Scheduling, content ideation and strategy, video editing in Capcut and Final Cut Pro, and social media copywriting.